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RUDI recognizes the need for marketing and promotion of RUDI brand within the rural population, as access to Television, Radio, Cinema is deeply penetrated the target consumers for RUDI.

Considering that we a social enterprise, and do not encourage mainstream advertising, however we do utilize a few other techniques for promotion and indirect sales.

  • Organizing a Village meeting with a RUDI Branded Auto with Master Trainers from RUDI.
  • Use Radio Jingles & Posters in Gujarati while door to door sales.
  • Organizing Masala(Spices) Bazaar, Ghau Bazaar in Villages
  • Provide Food Security Kits to Aaganwadi’s, PHC’s
  • Encourage building Institutional Sales network – supply to canteens, hostels, hospitals.
  • Encourage use of technology for ordering RUDI products via Mobile using Rudi Sandesha Vyavhar.
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